The NPD Group: Consumer Awareness of Blu-ray Rising (but still less than half of HDTV owners)
According to The NPD Group, a leading market research company, 45 percent of HDTV owners in the U.S. now claim to be familiar with Blu-ray Disc (BD), up from 35 percent in June 2007. And, while only 6 percent of all consumers surveyed said they plan to purchase a BD device, NPD found purchase intent […]
Popularity: 81% [?]
